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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Subscribe to receive new episodes as they are published. All music provided by Job Creators.

Apr 17, 2019

Chris Penn, co-founder of Trust Insights and an authority on analytics, digital marketing and marketing tech, joins Hacks and Flacks to tell us about the latest advancements in data science for marketing and public relations. We discuss artificial intelligence and machine learning for marketing, the connection between...


Mar 28, 2019

March's Kelly O'Brien and Alex Jafarzadeh chop it up over Conversational Marketing, the new release from Drift's David Cancel & Dave Gerhardt and the first selection of Overbooked, the new March book club. Alex and Kelly talk about the lessons that PR professionals and marketers can learn from the book, including...


Mar 13, 2019

True to our credo - "Innovation Inside Out" - March has launched a series of events called the March Innovators Collective (MIC). Our first event was held in early March (appropriate), and where EVP Jodi Petrie hosted a panel discussion with three Boston marketing luminaries: Jeanne Hopkins of Lola.com, Jessica Meher of...


Jan 16, 2019

The concept of influencer marketing is nothing new, but it's been in the news a lot lately. And brands are more interested than ever in partnerships for sales, awareness or engagement campaigns. In this episode, we tackle influencer marketing from several different angles.

First, we interview Jess Ann Kirby, an...


Dec 20, 2018

When most people think about innovation they might focus on innovative technology. But there is also a lot of innovation occurring in storytelling and communications. Customers are more discerning in both consumer and B2B environments, so it means businesses of all kinds have to find creative ways to tell compelling...