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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Subscribe to receive new episodes as they are published. All music provided by Job Creators.

Nov 8, 2018

On this week's Hacks and Flacks, we discuss the growing podcasting industry and the continued challenges around podcast discovery. Kevin Goldberg, founder and editor of DiscoverPods, joins the show to recap his ongoing coverage of a scheme in which fraudsters are gaming the Apple Podcasts charts to make their shows...


Oct 15, 2018

On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process our agency went through to re-imagine our own brand,...


Jul 31, 2018

Blogging is a crowded world, and it's getting harder than ever to drive organic traffic from social and search to a website. So it's no surprise that newsletters and podcasts are gaining in popularity as publishers and businesses look for ways to reach consistent audiences.

In this episode of Hacks and Flacks, we talk...


May 23, 2018

Local TV news can be a great venue to tell a company's local story if you know how to reach the right person with the right pitch. In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best ways PR professionals can pitch local broadcast...


Apr 5, 2018

In an interview with March Managing Director Cheryl Gale, Laura Tomasetti, CEO and founder of 360PR+, covers her path to becoming one of PR's top leaders, from her beginnings in ad copywriting, to her stops at agencies in Washington, D.C., and Boston, to her in-house experience at Hasbro.

They also talk about why PR is...