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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Subscribe to receive new episodes as they are published. All music provided by Job Creators.

Aug 1, 2019

Summertime is the season for beach trips and blockbusters. It's also one of the busiest times of the marketing year for GasBuddy, the leading provider of real-time gas prices on mobile and the web. On this week's Hacks and Flacks we ask GasBuddy CMO Mike DiLorenzo how his team leverages seasonality in their marketing...


Jun 27, 2019

The story behind Theranos became a media sensation, with books, podcasts, documentaries and, soon, a movie all charting the highs and lows of the much-hyped health tech “unicorn” that falsely promised to change the way blood is tested.

But on this episode, March's Rebecca Ferrick and Angelica Bishop explain why...


Jun 10, 2019

The wellness tech industry encompasses much more than fitness bands and apps. There's lots of innovation happening in the way consumers monitor and improve their nutrition, sleep, mental health, and even plan for end-of-life care. On this week's Hacks and Flacks we talk to March's resident wellness tech experts, Kalyn...


May 2, 2019

The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell talked to Liz and Jared Kiraly, the owners of Bone...


Apr 17, 2019

Chris Penn, co-founder of Trust Insights and an authority on analytics, digital marketing and marketing tech, joins Hacks and Flacks to tell us about the latest advancements in data science for marketing and public relations. We discuss artificial intelligence and machine learning for marketing, the connection between...