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Hacks and Flacks


Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit www.marchcomms.com.

Jul 24, 2015

It's like a success story you'd read in a business book. Less than four years after launching your startup, you've built a dedicated community of supporters, expanded well beyond your core product offering, and received coverage from the likes of Buzzfeed, TechCrunch and Mashable. And you've done it with only a handful of employees.

Jack Neary, Head of Community at Litographs, is living this story. In this role, he's has helped bring exposure to the popular Boston-based company, known for its stunning collection of posters, t-shirts and tote bags, with designs comprising the full text of novels.

Jack stopped by to explain how he's blended media relations and social media marketing to bring exposure to Litographs, how the Boston startup community has lent a hand, and how his own interest in literature has helped him to authentically market and sell to "the Bookternet."

Show Notes:

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