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Hacks and Flacks


On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Subscribe to receive new episodes as they are published. All music provided by Job Creators.

Jul 24, 2015

It's like a success story you'd read in a business book. Less than four years after launching your startup, you've built a dedicated community of supporters, expanded well beyond your core product offering, and received coverage from the likes of Buzzfeed, TechCrunch and Mashable. And you've done it with only a handful of employees.

Jack Neary, Head of Community at Litographs, is living this story. In this role, he's has helped bring exposure to the popular Boston-based company, known for its stunning collection of posters, t-shirts and tote bags, with designs comprising the full text of novels.

Jack stopped by to explain how he's blended media relations and social media marketing to bring exposure to Litographs, how the Boston startup community has lent a hand, and how his own interest in literature has helped him to authentically market and sell to "the Bookternet."

Show Notes:

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