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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Subscribe to receive new episodes as they are published. All music provided by Job Creators.

Aug 28, 2015

The last time you went shopping, did you actually drive to a store, or did you just stroll over to your couch and log into your computer or phone? If you bought online because the cost was lower, did you wish you had an opportunity to pick up and preview whatever it was you purchased?

Even though websites and mobile apps have taken some traffic away from brick-and-mortar retailers, customers still crave an engaging in-store experience, and that desire has helped some of these stores undergo a renaissance of sorts.

This week, we were joined by Marcus LaRobardiere, Assistant Marketing Manager at Bouncepad. Marcus explains how he tells Bouncepad's story, in part by sharing how some of its marquee customers – from McDonalds to Tommy Hilfiger – use its tablet enclosures to create captivating in-store experiences for customers.

Show Notes:

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