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Hacks and Flacks

Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit

Sep 11, 2015

If a picture is worth a thousand words, how valuable is video? Visual storytelling can be a powerful medium, as it often allows you to convey messages, invoke emotions and inspire action far more effectively than the written word alone.

Brendan Reilly is a believer in the power of visual storytelling for B2B marketers. He should be, considering he is, after all, the Director of Video Services here at March Communications. In this week's episode, he sat down with us to share some of his favorite examples of corporate video marketing, covering the good (Chipotle, GoPro) and the questionable (lookin' at you, Wrangler).

Brendan also breaks down the types of videos you can use to bring new life to your marketing, answers technical questions around equipment investment and proper aspect ratios, and offers tips on how to avoid creating boring corporate videos.

Show Notes:

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