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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog, PR Nonsense. All music provided by Job Creators. Check them out at http://www.jobcreatorsband.com
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Now displaying: 2015

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog, M+PR Nonsense. All music provided by Job Creators.

Oct 9, 2015

Is there anything more frustrating about the Internet than advertisements? Pop-ups, banners, videos – they interrupt the browsing experience and may even grind your page load times to a halt (and drain your monthly mobile data plan, by the way). At the same time, online advertisements are a valuable source of revenue for publishers, who have seen revenue from print advertisements largely dry up.

Enter ad blocking software. These controversial tools are common among Internet users, and they're sure to become even more popular after Apple permitted the use of ad blocking software on its devices, as part of its most recent iOS update.

This leads to a number of questions. What are the ramifications for publishers if blocked ads suppress revenue opportunities? Are paywalls and contributed content viable alternatives? What about other collateral damage of ad blocking (goodbye Google Analytics tracking)?

We explore all the ins and outs of ad blocking on this week's episode.

 

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Sep 25, 2015

HubSpot's INBOUND isn't quite like other business events and conferences. Yes, it attracts thousands of attendees (15,000+ this year), is hosted by a world-class city, features show-stealing keynote addresses (Aziz Ansari, Seth Godin, Brené Brown and Chelsea Clinton) and provides educational sessions – not unlike, say, Dreamforce.

What's different about INBOUND, and what's been proven over six annual events, is that HubSpot's ambition is to create a movement.

To get an inside look at INBOUND 2015, we sent two correspondents (and former guests of Hacks and Flacks), drew Wallace (Episode 2 and Episode 12) and Matt Moretti (Episode 7). In this episode, drew and Matt report back, explaining how INBOUND manages to serve up "brain fuel for marketers" that goes well beyond tactical marketing strategies and right to the heart of  human emotion.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Sep 11, 2015

If a picture is worth a thousand words, how valuable is video? Visual storytelling can be a powerful medium, as it often allows you to convey messages, invoke emotions and inspire action far more effectively than the written word alone.

Brendan Reilly is a believer in the power of visual storytelling for B2B marketers. He should be, considering he is, after all, the Director of Video Services here at March Communications. In this week's episode, he sat down with us to share some of his favorite examples of corporate video marketing, covering the good (Chipotle, GoPro) and the questionable (lookin' at you, Wrangler).

Brendan also breaks down the types of videos you can use to bring new life to your marketing, answers technical questions around equipment investment and proper aspect ratios, and offers tips on how to avoid creating boring corporate videos.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Aug 28, 2015

The last time you went shopping, did you actually drive to a store, or did you just stroll over to your couch and log into your computer or phone? If you bought online because the cost was lower, did you wish you had an opportunity to pick up and preview whatever it was you purchased?

Even though websites and mobile apps have taken some traffic away from brick-and-mortar retailers, customers still crave an engaging in-store experience, and that desire has helped some of these stores undergo a renaissance of sorts.

This week, we were joined by Marcus LaRobardiere, Assistant Marketing Manager at Bouncepad. Marcus explains how he tells Bouncepad's story, in part by sharing how some of its marquee customers – from McDonalds to Tommy Hilfiger – use its tablet enclosures to create captivating in-store experiences for customers.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Aug 14, 2015

It's been a busy summer in the world of media and journalism.

The "New York Times" made some news of its own, after topping 1 million digital-only subscribers and rolling out its "live journalism" program. Bill Simmons left behind writing for ESPN in favor of a multi-platform gig with HBO. Digital media companies continued to trend toward unionization, and Gawker in particular experienced some of the greatest growing pains, following an editorial controversy that split its newsroom.

On this episode, we finally do come summer catch-up, working our way through these stories and more.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Jul 24, 2015

It's like a success story you'd read in a business book. Less than four years after launching your startup, you've built a dedicated community of supporters, expanded well beyond your core product offering, and received coverage from the likes of Buzzfeed, TechCrunch and Mashable. And you've done it with only a handful of employees.

Jack Neary, Head of Community at Litographs, is living this story. In this role, he's has helped bring exposure to the popular Boston-based company, known for its stunning collection of posters, t-shirts and tote bags, with designs comprising the full text of novels.

Jack stopped by to explain how he's blended media relations and social media marketing to bring exposure to Litographs, how the Boston startup community has lent a hand, and how his own interest in literature has helped him to authentically market and sell to "the Bookternet."

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Jul 10, 2015

When thinking about how social media analytics and reporting has evolved, it's helpful to borrow an example from the world of sports. In baseball, traditional statistics like batting average and runs batted in are equivalent to retweets, likes and favorites on social media − they provide some insights, but they don't tell the whole story.

In his work with Crimson Hexagon, customer success manager (and baseball fanatic) Justin Gagnon uses social listening tools to dig deeper than surface-level analytics and help companies understand trends on social media. On this episode, Justin pulls back the curtain on the social data Crimson Hexagon provides, by showing us how podcasts are perceived on social media, and specifically how social media reacted to President Obama's recent appearance on Marc Maron's show.

Justin also explains how social listening is a new, modern form of market research, and why the successes of prominent brands like Always and Uber show that hashtags may still matter.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Jun 26, 2015

So, we have a podcast. We want to promote it. A social media strategy was in order, and we figured why not give you, our listeners, an inside look at its development.

Step 1 was to meet with drew Wallace, Hacks and Flacks alumnus (Episode 2) and digital marketing guru. On this episode, you'll hear our first conversation with drew, as we work with him to identify our audience, brainstorm content for our target social platforms, and assign metrics. We also experimented with live broadcasting through Periscope and Google Hangouts on Air, and even posed for our first Hacks and Flacks Instagram pictures.

Be sure to check out our new Hacks and Flacks accounts on Facebook, Twitter and Instagram. We'll have drew on again in three months to update our progress.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Jun 12, 2015

Whether as Employee No. 11 at HubSpot or in her current role as VP of Marketing for Toast, Ellie Mirman has always taken a data-driven approach to marketing. By measuring everything they do, marketers can better communicate results – what Ellie calls the "universal language" across the entire business.

Ellie joins us this week to chat about the differences in marketing for HubSpot and Toast, how she uses agile marketing and "sprints" to align with the goals of the sales department, and what she looks for in resumés when hiring for marketing positions (hint: it involves data).

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

May 29, 2015

Attracting attention on the Internet today is an artform. Sometimes, a compelling story alone isn't enough to break through the noise. You may need a "clickbait" headline, a timely topic, and the right means of distribution.

For Blaise Lucey, Content Marketing Manager at Movable Ink, email has become his distribution channel of choice. Just back from Las Vegas for Content Marketing Conference 2015, Blaise joins us this week to explain how email marketing, when coupled with excellent stories and other means of distribution like social media, can help marketers reach and grow their audiences.

He also chats through the value of "content unicorns," why good marketers can spend up to 80 percent of their time on research, and why marketers are increasingly acting like journalists.

We also bring in March Account Executive Jenna Burpee, who just returned from Nashville, where she provided photography support for client SiriusDecisions (and keynote speaker Magic Johnson) during Summit 2015.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

May 8, 2015

Pew Research Center's "State of the News Media 2015" is a must-read for anyone who follows the U.S. media. This year, the report provided a broad look at the media landscape, while also identifying winners and losers, based on audience size and revenue. Not surprisingly, the report painted a rough picture for newspapers and cable news, while it projected a brighter future for mobile and digital news, local and network news, and podcasts.

On today's episode, Manny and Jim break through as much of the 96-page report as they can. Along the way, they touch on how some of the most prominent stories of the day are reported (including Deflategate), the value of streaming radio, whether Feedly or Pulse is a preferred news aggregating app, and much more.

Show Notes:

Subscribe to Hacks and Flacks on iTunes Stitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Apr 24, 2015

Earlier this month, Rolling Stone published a 13,000-word, independent review conducted by the Columbia Journalism School around its November 2014 story, "A Rape on Campus," which the report deemed to be riddled with basic reporting errors. Rolling Stone has since retracted the story and the reporter has issued a formal apology.

To walk us through the full timeline - from how the article came together and how it finally fell apart - we spoke with Allie Bidwell, Education Reporter for U.S. News & World Report, who has been covering the story for months.

Before talking to Allie, we chatted about two ongoing stories - the 2015 Pulitzer Prize announcements and BuzzFeed's continued deletion, and subsequent restoration, of editorial posts that may have violated BuzzFeed's commercial interests.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Apr 10, 2015

"It has always been about the story. The story is everything, which means it's our jobs to tell better stories."

Oscar-winner Kevin Spacey, who delivered those comments as the keynote speaker at last year's Content Marketing World 2014, knows a lot about the alchemy of a compelling story. Sitting out in the crowd that day was Matt Moretti, Senior Content & Media Analyst at Flipkey.

Matt joins us this week for a lively conversation about storytelling. We cover it from all angles, from how brands like GoPro and Red Bull do it the right way, to how television programs like Game of Thrones bring stories alive from the page to the screen, without losing what made them captivating in the first place.

We also experiment with live-streaming app Periscope - with better results than we had last time with Meerkat - and debate the merits of live streaming as a marketing tool.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Mar 27, 2015

Is the Gigaom shutdown a harbinger of what's to come for some tech journalism? Manny and Jim brought in March Communications CEO Martin Jones to discuss what led to Gigaom's downfall, how consumer expectations for media have changed and why the influence of journalism "gatekeepers" has tailed off.

Leading into our conversation with Martin, we tried the Meerkat app for the first time, with mixed results. We also chatted about Facebook's "Faustian" plot to become the go-to platform for all media outlets.

Show Notes:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Mar 13, 2015

To our friends in PR and marketing agencies: When something goes haywire, don't you wish you could escape and hide behind the plant? Lauren Peresada, Senior Customer Success Manager at Hubspot, knows the feeling.

This week, Lauren shares stories from her time as an account manager, what she sees as the differences between small business and enterprise clients, her blueprint for managing client crises, and why asking the obvious questions has saved her on many occasions.

And, in light of the news that Gigaom will be shutting down, we brought in March's Doug Flora to provide some additional prospective and provide his view of the current state of the tech journalism landscape.

The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Feb 27, 2015

What marketer wouldn't feel accomplished getting their company's name published by U.S. News and World Report, the Huffington Post, Lifehacker and Business Insider? In becoming a brand advocate, Ben Weiss did just that, and built up his personal brand along the way as well.

This week, Ben joins Jim and Manny to chat about brand advocacy, the value of relationships in public relations and marketing, and why he's thankful to have made mistakes before he had an audience.

Caroline Legg, Senior Account Executive at March, also swings by to share stories from her time as an intrepid freelance reporter. She explains that not all stories pitch themselves - unless they're about using goats as lawnmowers - and shares tips on getting noticed.

The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Feb 13, 2015

What makes for great video marketing? Jim and Manny ask Marc Amigone, director of marketing for the professional video sharing platform MediaSilo, for his take on effective video marketing, and riff on the best and worst ads from this year's Super Bowl. They also chat the struggles and benefits of transitioning from agency work to in-house marketing.

Brendan Reilly, video director at March, also drops in to share his tips for making great brand videos.

The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Jan 30, 2015

Being the new kid in high school can be a little scary and awkward. Brands today find themselves in a similar position when they tiptoe onto unfamiliar social media networks to market to a younger, savvier audience. In this week's episode drew Wallace, Director of Marketing at Roundtown, shares tips on how brands can find their ideal network and audience on social media. 

The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Jan 15, 2015

In the very first episode of Hacks and Flacks, hosts Jim Young and Manny Veiga talk to tech media analyst Sam Whitmore about the friction that may or may not exist between tech companies and the reporters who cover them. They also discuss brand journalism's true potential, debate whether startups really need PR, and offer an out-of-the-box marketing plan for... massage parlors. 

Also, March Communication's James Gerber shares takeaways from this year's CES in Las Vegas, and weighs in on the startup PR debate.

Show Notes:

The show's music is provided by Job Creators. Check them out at jobcreatorsband.com!

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