Being the new kid in high school can be a little scary and awkward. Brands today find themselves in a similar position when they tiptoe onto unfamiliar social media networks to market to a younger, savvier audience. In this week's episode drew Wallace, Director of Marketing at Roundtown, shares tips on how brands can find their ideal network and audience on social media.
The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!
In the very first episode of Hacks and Flacks, hosts Jim Young and Manny Veiga talk to tech media analyst Sam Whitmore about the friction that may or may not exist between tech companies and the reporters who cover them. They also discuss brand journalism's true potential, debate whether startups really need PR, and offer an out-of-the-box marketing plan for... massage parlors.
Also, March Communication's James Gerber shares takeaways from this year's CES in Las Vegas, and weighs in on the startup PR debate.
The show's music is provided by Job Creators. Check them out at jobcreatorsband.com!