Attracting attention on the Internet today is an artform. Sometimes, a compelling story alone isn't enough to break through the noise. You may need a "clickbait" headline, a timely topic, and the right means of distribution.
For Blaise Lucey, Content Marketing Manager at Movable Ink, email has become his distribution channel of choice. Just back from Las Vegas for Content Marketing Conference 2015, Blaise joins us this week to explain how email marketing, when coupled with excellent stories and other means of distribution like social media, can help marketers reach and grow their audiences.
He also chats through the value of "content unicorns," why good marketers can spend up to 80 percent of their time on research, and why marketers are increasingly acting like journalists.
We also bring in March Account Executive Jenna Burpee, who just returned from Nashville, where she provided photography support for client SiriusDecisions (and keynote speaker Magic Johnson) during Summit 2015.
Pew Research Center's "State of the News Media 2015" is a must-read for anyone who follows the U.S. media. This year, the report provided a broad look at the media landscape, while also identifying winners and losers, based on audience size and revenue. Not surprisingly, the report painted a rough picture for newspapers and cable news, while it projected a brighter future for mobile and digital news, local and network news, and podcasts.
On today's episode, Manny and Jim break through as much of the 96-page report as they can. Along the way, they touch on how some of the most prominent stories of the day are reported (including Deflategate), the value of streaming radio, whether Feedly or Pulse is a preferred news aggregating app, and much more.