The last time you went shopping, did you actually drive to a store, or did you just stroll over to your couch and log into your computer or phone? If you bought online because the cost was lower, did you wish you had an opportunity to pick up and preview whatever it was you purchased?
Even though websites and mobile apps have taken some traffic away from brick-and-mortar retailers, customers still crave an engaging in-store experience, and that desire has helped some of these stores undergo a renaissance of sorts.
This week, we were joined by Marcus LaRobardiere, Assistant Marketing Manager at Bouncepad. Marcus explains how he tells Bouncepad's story, in part by sharing how some of its marquee customers – from McDonalds to Tommy Hilfiger – use its tablet enclosures to create captivating in-store experiences for customers.
It's been a busy summer in the world of media and journalism.
The "New York Times" made some news of its own, after topping 1 million digital-only subscribers and rolling out its "live journalism" program. Bill Simmons left behind writing for ESPN in favor of a multi-platform gig with HBO. Digital media companies continued to trend toward unionization, and Gawker in particular experienced some of the greatest growing pains, following an editorial controversy that split its newsroom.
On this episode, we finally do come summer catch-up, working our way through these stories and more.