HubSpot's INBOUND isn't quite like other business events and conferences. Yes, it attracts thousands of attendees (15,000+ this year), is hosted by a world-class city, features show-stealing keynote addresses (Aziz Ansari, Seth Godin, Brené Brown and Chelsea Clinton) and provides educational sessions – not unlike, say, Dreamforce.
What's different about INBOUND, and what's been proven over six annual events, is that HubSpot's ambition is to create a movement.
To get an inside look at INBOUND 2015, we sent two correspondents (and former guests of Hacks and Flacks), drew Wallace (Episode 2 and Episode 12) and Matt Moretti (Episode 7). In this episode, drew and Matt report back, explaining how INBOUND manages to serve up "brain fuel for marketers" that goes well beyond tactical marketing strategies and right to the heart of human emotion.
If a picture is worth a thousand words, how valuable is video? Visual storytelling can be a powerful medium, as it often allows you to convey messages, invoke emotions and inspire action far more effectively than the written word alone.
Brendan Reilly is a believer in the power of visual storytelling for B2B marketers. He should be, considering he is, after all, the Director of Video Services here at March Communications. In this week's episode, he sat down with us to share some of his favorite examples of corporate video marketing, covering the good (Chipotle, GoPro) and the questionable (lookin' at you, Wrangler).
Brendan also breaks down the types of videos you can use to bring new life to your marketing, answers technical questions around equipment investment and proper aspect ratios, and offers tips on how to avoid creating boring corporate videos.