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Hacks and Flacks

Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit www.marchcomms.com.

Dec 23, 2016

If some content is good, more is better, right? Marketers know that's not always the case, especially in today's content marketing environment, where the sheer volume of content available for buyers to read can be overwhelming. When there's too much content out there, you have to change your own content creation...


Nov 11, 2016

Most tech businesses abide by that old rule of thumb: never discuss politics and religion in polite company. However, this year we've seen many prominent individuals and companies thrust into the political spotlight, whether they wanted to be there or not. How have they responded? And as tech becomes more intertwined...


Oct 21, 2016

Bloomberg is a brand of contrasts. It's simultaneously one of the biggest names in news, while also flying under the radar for those of us who don't keep up on the latest in business or investment. The Bloomberg Boston office is inconspicuously tucked away on two upper floors of a Downtown Crossing high-rise, but within...


Oct 7, 2016

What's one buzzword that's just about run out of steam in the world of healthcare? "Solutions."

Boston Business Journal reporter Jessica Bartlett hears it often enough, and that's because she's regularly pitched by PR professionals working on behalf of the region's many healthcare businesses. Off the back of a recent...


Sep 23, 2016

When you're hyper-focused on results, it's easy to view PR and marketing as a purely numbers-driven game. However, the creative arts - writing, photography, video and more - play a central role in contributing to those numbers by helping companies tell their stories and reach their desired audience.

On this week's Hacks...