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Hacks and Flacks

Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit

Feb 22, 2017

Companies like to talk a lot about their fancy gadgets and whiz-bang whirligigs (good word), but are customers actually listening? In most cases, probably not.

So, how should brands re-think marketing and PR to grab the interest and attention of the right buyers, and drive them to take an action? We ask Jodi Petrie,...