We're living in the era of fake news, or at least, the fear of fake news. Stories that would have once been reserved for salacious supermarket tabloids are now being shared like wildfire across social media and discussed seriously on the nightly news.
It's bad for readers (who do you trust?) bad for media (how do you prove your credibility?) and bad for businesses, who don't want to get caught up in a phony but potentially damaging story. Even a fake story could be a massive PR risk.
In this week's Hacks and Flacks, March VP Meredith L. Eaton and Content Manager Andrew Grzywacz break down the fake news phenomenon. Meredith shares crisis communication tips for brands that need to react to a damaging fake story, and we discuss the budding cottage industry of fake news publishers.
When you're trying to start a business, it can be tough to figure out your next step. Daquan Oliver, founder and executive director at WeThrive, learned this from a young age, and now he works to develop entrepreneurial skills in students from middle school on up.
In this episode of Hacks and Flacks, Daquan shares a few lessons in social entrepreneurship. Having successfully built a national collective of undergrad mentors for youth in under-resourced communities, Daquan describes how informal mentorships have given him the support system to build his company.
He also explains why he chose to avoid media outreach at a certain point in WeThrive's development, how press coverage gave him a boost at the right time, and how a few simple marketing and tech tools helped his business scale in a way that eludes many other nonprofit organizations.