Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing.
Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won't be able to follow suit with similar initiatives. We also discuss:
and the effect on all of the above on tech PR professionals and content marketers.
TUGG Boston helps early stage, experimental nonprofits in the city earn funding and build their networks through multiple events and resources. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local organizations looking to solve challenges in their communities.
On this episode of Hacks and Flacks, we speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message, and the biggest developmental challenge facing most nonprofits (hint: it's not fundraising).
We also talk about the potential for marketing innovation in the nonprofit sector, and the importance for founders to build genuine, long-term relationships with the media.