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Hacks and Flacks

Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit

Oct 15, 2018

On this week's Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it's important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about the recent process our agency went through to re-imagine our own brand,...