Preview Mode Links will not work in preview mode

Hacks and Flacks

Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit www.marchcomms.com.

Dec 19, 2019

Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn?

At March, global PR has been in our DNA since the very beginning, which is also why we're a longstanding member of ION, a...


Nov 21, 2019

As the old saying goes, you are judged by the company you keep. That's true for many businesses today, including PR agencies. Those companies are being asked, sometimes by their own employees, to distance themselves from problematic people or organizations. March founders Martin Jones and Cheryl Gale discuss this issue...


Nov 5, 2019

In October 2019, March supported our client Affectiva at their third Emotion AI summit, which explored a human-centric approach to AI with leaders from across the industry. In this episode, we talk with Affectiva Events Manager Ashleen Bershad and March Account Supervisor Hailey Melamut to discuss the ins and outs of...


Oct 7, 2019

A new bestseller from philanthropist and entrepreneur Melinda Gates tackles issues of gender equality and women's empowermnet. Her book "The Moment of Lift: How Empowering Women Changes the World," proposes that if you want to lift an entire society - all genders - you need to invest in women.

On this episode of Hacks...


Sep 26, 2019

Link building - the practice of securing backlinks to your website from other sites that have more authority - is a classic SEO practice. But it's typically a practice reserved for digital marketers or content managers. What do PR professionals need to know about it, and should they be more involved?

After all, when...