Preview Mode Links will not work in preview mode

Hacks and Flacks

Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit

Sep 26, 2019

Link building - the practice of securing backlinks to your website from other sites that have more authority - is a classic SEO practice. But it's typically a practice reserved for digital marketers or content managers. What do PR professionals need to know about it, and should they be more involved?

After all, when...