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Hacks and Flacks


Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit www.marchcomms.com.

Feb 12, 2016

Numbers can be a little scary. Marketing and PR are results-driven industries, and demonstrating why the work you do every day meet key businesses objectives can seem daunting if you don't have the right tools, processes or perspective. Even worse, you might be reluctant to measure your results in the first place, out of fear of what cold, hard facts might reveal about your every day work.

On this week's Hacks and Flacks we talk to Katie Delahaye Paine, also known as The Measurement Queen, who has spent years helping businesses and PR pros fearlessly and confidently put hard numbers behind their communications campaigns. Katie explains how to create a culture of measurement within a PR agency or internal marketing department, and also shares her perspective on the tech businesses use to monitor and measure their work.

We also chat with March Digital Strategist Kristin McNulty and Content Manager Paul Davenport to get their tips on how to leverage measurement to tell a story and put context behind your campaigns.

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!