Info

Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog, PR Nonsense. All music provided by Job Creators. Check them out at http://www.jobcreatorsband.com
RSS Feed Subscribe in iTunes
Hacks and Flacks
2017
July
June
May
March
February
January


2016
December
November
October
September
August
July
June
April
March
February
January


2015
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog, M+PR Nonsense. All music provided by Job Creators.

Aug 19, 2016

The relationships between PR pros and journalists can be... complicated, to say the least. But, it's not all form pitches and frustration - in the best case scenario, PR folks and reporters can establish mutually beneficial relationships that result in great stories and reliable sources.

On this week's Hacks and Flacks, Manny Veiga and Paul Davenport talk to HealthITSecurity's Elizabeth Snell about her preferred rules of engagement when it comes to PR pitching and outreach. We also talk about the unique experience of finding compelling angles and navigating PR relationships when writing and editing for a vertical publication like HealthITSecurity.

LINKS:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!