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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Subscribe to receive new episodes as they are published. All music provided by Job Creators.

Sep 23, 2016

When you're hyper-focused on results, it's easy to view PR and marketing as a purely numbers-driven game. However, the creative arts - writing, photography, video and more - play a central role in contributing to those numbers by helping companies tell their stories and reach their desired audience.

On this week's Hacks and Flacks, we talk to two people who understand the art and science of visual mediums. When she's not working as a biomedical engineer for Boston's MC10, photographer Ellora Sen-Gupta can most likely be found snapping photos and contributing to creative projects as part of Boston's budding Instagram photography community, including @PortraitMeet.

March Director of Video Services Brendan Reilly is also a member of that group, and in this episode, he and Ellora talk about their techniques for applying creativity to corporate visual content, tips on how to get the best out of subjects who aren't comfortable in front of the camera, and why companies can't afford to cut corners on skill or technical competency when it comes to working with photographers or videographers.


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