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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Subscribe to receive new episodes as they are published. All music provided by Job Creators.

Feb 22, 2017

Companies like to talk a lot about their fancy gadgets and whiz-bang whirligigs (good word), but are customers actually listening? In most cases, probably not.

So, how should brands re-think marketing and PR to grab the interest and attention of the right buyers, and drive them to take an action? We ask Jodi Petrie, Executive Vice President at March and the head of our new Consumer Innovation shop, for her perspective. Jodi offers thoughts on the current state of tech communications, and suggests a better way forward for brands in this space.



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