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Hacks and Flacks


Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit www.marchcomms.com.

Jul 28, 2017

Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing.

Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won't be able to follow suit with similar initiatives. We also discuss:

  • the future of Facebook Live
  • the art form of content distribution versus the over-focus on content production
  • the new ways publications view and seek contributed content from brands
  • the increase in tech reporters being asked to report on politics, government structures, and policy

and the effect on all of the above on tech PR professionals and content marketers.

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