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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog, PR Nonsense. All music provided by Job Creators. Check them out at http://www.jobcreatorsband.com
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On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog, M+PR Nonsense. All music provided by Job Creators.

Jul 28, 2017

Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing.

Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won't be able to follow suit with similar initiatives. We also discuss:

  • the future of Facebook Live
  • the art form of content distribution versus the over-focus on content production
  • the new ways publications view and seek contributed content from brands
  • the increase in tech reporters being asked to report on politics, government structures, and policy

and the effect on all of the above on tech PR professionals and content marketers.

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Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!