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Hacks and Flacks


Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit www.marchcomms.com.

Jan 23, 2018

CES 2018 is history, and March Senior Account Executive Alex Jafarzadeh has a full report from Las Vegas. He tells us why this year's event was the "voice-controlled CES" and why, of all the major technology players in that space, Google was the biggest winner at the show.

We also talk about brands that made the wrong kind of impact and thus found themselves caught up in the sometimes-cynical coverage that surrounds CES every year. Alex offers advice for businesses that are thinking about showcasing at next year's event, explaining that the best comms strategy can ensure you leave the right impression on attending media and potential partners, while also helping you avoid sideways glances and social media mockery.

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