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Hacks and Flacks

Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit

Jul 31, 2018

Blogging is a crowded world, and it's getting harder than ever to drive organic traffic from social and search to a website. So it's no surprise that newsletters and podcasts are gaining in popularity as publishers and businesses look for ways to reach consistent audiences.

In this episode of Hacks and Flacks, we talk to Tyler Morin, co-founder of The Water Coolest, a daily email newsletter and podcast that covers financial news. We ask Tyler about making the move from blogging to running a newsletter and podcast, and why it's important today to distribute content in a way that fits into your audience's life. Tyler also talks about the grind of the side hustle, and his journey building The Water Coolest around a full-time day job.


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