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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Subscribe to receive new episodes as they are published. All music provided by Job Creators.

Jan 16, 2019

The concept of influencer marketing is nothing new, but it's been in the news a lot lately. And brands are more interested than ever in partnerships for sales, awareness or engagement campaigns. In this episode, we tackle influencer marketing from several different angles.

First, we interview Jess Ann Kirby, an influencer who has worked directly with brands, to find out how this works as a content creator. You can follow Jess Ann Kirby at her website and podcast Cozy Ranch Radio.

Then, March Director of Digital Services Caroline Black and Account Director/Zoom practice lead Kelly O'Brien share best practices and explain how influencer marketing is paid marketing, but managed like a PR relationship.