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Hacks and Flacks

Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit

Mar 13, 2019

True to our credo - "Innovation Inside Out" - March has launched a series of events called the March Innovators Collective (MIC). Our first event was held in early March (appropriate), and where EVP Jodi Petrie hosted a panel discussion with three Boston marketing luminaries: Jeanne Hopkins of, Jessica Meher of Notarize, and Dave Gerhardt of Drift.

The conversation covered a lot of ground: what's in the DNA of a good marketer? What marketing trends need to go away? How can brands build communities of loyal buyers? Jeanne, Jessica, and Dave give their expert answers, and in this episode, we present the live audio from the panel discussion. And, in a one-on-one conversation with Jodi, Dave shares one tip that came in handy when marketing his new book "Conversational Marketing," which we think is great advice for marketing just about anything.