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Hacks and Flacks


Hacks and Flacks is a podcast that dissects PR, marketing and media from the inside out. We speak to comms experts and influencers to break down trends, share best practices and give advice. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Chicago. Subscribe to receive new episodes as they are published. For more visit www.marchcomms.com.

May 2, 2019

The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest host Lizzy Snell talked to Liz and Jared Kiraly, the owners of Bone Up Brewing Company in Everett, Massachusetts. They tell the story behind Bone Up, their quirky mascot Horatio, and how Liz applied her design and marketing background toward creating a fun, social beer brand.

Subscribe to Bone Up's blog at boneup.beer/blog

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