TUGG Boston helps early stage, experimental nonprofits in the city earn funding and build their networks through multiple events and resources. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local organizations looking to solve challenges in their communities.
On this episode of Hacks and Flacks, we speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message, and the biggest developmental challenge facing most nonprofits (hint: it's not fundraising).
We also talk about the potential for marketing innovation in the nonprofit sector, and the importance for founders to build genuine, long-term relationships with the media.
When you're trying to start a business, it can be tough to figure out your next step. Daquan Oliver, founder and executive director at WeThrive, learned this from a young age, and now he works to develop entrepreneurial skills in students from middle school on up.
In this episode of Hacks and Flacks, Daquan shares a few lessons in social entrepreneurship. Having successfully built a national collective of undergrad mentors for youth in under-resourced communities, Daquan describes how informal mentorships have given him the support system to build his company.
He also explains why he chose to avoid media outreach at a certain point in WeThrive's development, how press coverage gave him a boost at the right time, and how a few simple marketing and tech tools helped his business scale in a way that eludes many other nonprofit organizations.