When they think about a business social media strategy, most marketers probably think platform-first: where's my audience most active, and how can I spend the most time on that channel engaging with them? But is that actually the right strategy? Is it better to be hyper-focused on one platform, try to build quality engagement on every channel, or do something in between?
On this week's Hacks and Flacks we cover those questions and many more with March Senior Account Executive Alex Jafarzadeh (@ajafarzadehPR) and Digital Strategist Kristin McNulty (@beautyandbean). We're talking the intersection of social media, digital strategy and PR, and offering our take on the recent doom and gloom headlines prophesying Twitter's demise.
When thinking about how social media analytics and reporting has evolved, it's helpful to borrow an example from the world of sports. In baseball, traditional statistics like batting average and runs batted in are equivalent to retweets, likes and favorites on social media − they provide some insights, but they don't tell the whole story.
In his work with Crimson Hexagon, customer success manager (and baseball fanatic) Justin Gagnon uses social listening tools to dig deeper than surface-level analytics and help companies understand trends on social media. On this episode, Justin pulls back the curtain on the social data Crimson Hexagon provides, by showing us how podcasts are perceived on social media, and specifically how social media reacted to President Obama's recent appearance on Marc Maron's show.
Justin also explains how social listening is a new, modern form of market research, and why the successes of prominent brands like Always and Uber show that hashtags may still matter.
So, we have a podcast. We want to promote it. A social media strategy was in order, and we figured why not give you, our listeners, an inside look at its development.
Step 1 was to meet with drew Wallace, Hacks and Flacks alumnus (Episode 2) and digital marketing guru. On this episode, you'll hear our first conversation with drew, as we work with him to identify our audience, brainstorm content for our target social platforms, and assign metrics. We also experimented with live broadcasting through Periscope and Google Hangouts on Air, and even posed for our first Hacks and Flacks Instagram pictures.
Being the new kid in high school can be a little scary and awkward. Brands today find themselves in a similar position when they tiptoe onto unfamiliar social media networks to market to a younger, savvier audience. In this week's episode drew Wallace, Director of Marketing at Roundtown, shares tips on how brands can find their ideal network and audience on social media.
The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!