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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog, PR Nonsense. All music provided by Job Creators. Check them out at http://www.jobcreatorsband.com
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Now displaying: Category: tech events

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog, M+PR Nonsense. All music provided by Job Creators.

Jun 3, 2016

Want to host an event? You better be organized. Organizing an industry event or trade show takes careful planning, collaboration, support from sponsors, great content and much more, as we learned in this week's interview with Erin Callanan, co-chair of PRXNE16, the annual conference for PRSA's North East district.

Erin is one of the chief organizers for PRXNE16 - held this year in our hometown of Boston - and we talked to her to get her expert tips on event organization. She also previews the PRXNE16 lineup, which features a keynote discussion on the media coverage surrounding this year's presidential election, plus a session on client messaging from March Managing Director Cheryl Gale.

SHOW NOTES:

  • 5:53 - The importance of sponsors
  • 11:10 - Why put on your own event?
  • 12:07 - Content is everything
  • 12:30 Preparing for the unexpected
  • 15:20 - Social media sessions at PRXNE16
  • 16:20 PRXNE16 keynote topics
  • 18:44 - Transitioning from communications to education panel
  • 19:45 - PRXNE16 spotlight sessions
  • 20:50 How do you build a content agenda for an event?

LINKS:

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

Jan 29, 2016

It's one of the biggest trade shows in the world, and it can be a complete nightmare for the woebegone PR pro who hasn't adequately prepared. But, the Consumer Electronics Show - better known as CES - is also a great opportunity to connect your client or business with a huge number of journalists and influencers in one fell swoop. So, how do you avoid the chaos and make the most of your time at CES?

This week we talk to March Vice President Erica Frank, Account Director Courtney Allen and Account Manager James Gerber, three hardened CES veterans, who share their impressions of this year's event and other tips and tricks for PR professionals heading to this or any other big show.

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!

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