Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing.
Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won't be able to follow suit with similar initiatives. We also discuss:
and the effect on all of the above on tech PR professionals and content marketers.
Is the Gigaom shutdown a harbinger of what's to come for some tech journalism? Manny and Jim brought in March Communications CEO Martin Jones to discuss what led to Gigaom's downfall, how consumer expectations for media have changed and why the influence of journalism "gatekeepers" has tailed off.
Leading into our conversation with Martin, we tried the Meerkat app for the first time, with mixed results. We also chatted about Facebook's "Faustian" plot to become the go-to platform for all media outlets.
In the very first episode of Hacks and Flacks, hosts Jim Young and Manny Veiga talk to tech media analyst Sam Whitmore about the friction that may or may not exist between tech companies and the reporters who cover them. They also discuss brand journalism's true potential, debate whether startups really need PR, and offer an out-of-the-box marketing plan for... massage parlors.
Also, March Communication's James Gerber shares takeaways from this year's CES in Las Vegas, and weighs in on the startup PR debate.
The show's music is provided by Job Creators. Check them out at jobcreatorsband.com!