If a picture is worth a thousand words, how valuable is video? Visual storytelling can be a powerful medium, as it often allows you to convey messages, invoke emotions and inspire action far more effectively than the written word alone.
Brendan Reilly is a believer in the power of visual storytelling for B2B marketers. He should be, considering he is, after all, the Director of Video Services here at March Communications. In this week's episode, he sat down with us to share some of his favorite examples of corporate video marketing, covering the good (Chipotle, GoPro) and the questionable (lookin' at you, Wrangler).
Brendan also breaks down the types of videos you can use to bring new life to your marketing, answers technical questions around equipment investment and proper aspect ratios, and offers tips on how to avoid creating boring corporate videos.
What makes for great video marketing? Jim and Manny ask Marc Amigone, director of marketing for the professional video sharing platform MediaSilo, for his take on effective video marketing, and riff on the best and worst ads from this year's Super Bowl. They also chat the struggles and benefits of transitioning from agency work to in-house marketing.
Brendan Reilly, video director at March, also drops in to share his tips for making great brand videos.
The show's music is provided by Job Creators. Check them out at JobCreatorsBand.com!