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Hacks and Flacks

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Subscribe to receive new episodes as they are published. All music provided by Job Creators.

Apr 8, 2016

When they think about a business social media strategy, most marketers probably think platform-first: where's my audience most active, and how can I spend the most time on that channel engaging with them? But is that actually the right strategy? Is it better to be hyper-focused on one platform, try to build quality engagement on every channel, or do something in between?

On this week's Hacks and Flacks we cover those questions and many more with March Senior Account Executive Alex Jafarzadeh (@ajafarzadehPR) and Digital Strategist Kristin McNulty (@beautyandbean). We're talking the intersection of social media, digital strategy and PR, and offering our take on the recent doom and gloom headlines prophesying Twitter's demise.

Subscribe to Hacks and Flacks on iTunesStitcher or Podbay today. The show's music is provided by Job Creators. Check them out at!